Hi, I’m Maggie, a Data Engineer at Keen IO. I presented this talk on “Data-Driven Product Design” at The Industry Product Conference back in September. It was a great event that brought together product leaders from around the world.
The talk provides a breakdown of the type of data and knowledge you can collect about your users, some sample analyses, and information on what makes a good metric.
To really drive those points home, I’ve included real-world examples of how companies have used data to drive product decisions and pointers on common pitfalls to avoid.
“Data-Driven Product Management” slides on Speaker Deck:
Additionally, here’s a link to audio and video that accompanies our slide deck!
Hope this helps you understand user behavior and develop an approach for your product to stand out! Feel free to reach out to me with questions on twitter @jandwiches or ping us on our community Slack!